Product Thinking in Focus – What We Took Away from KubeCon + CloudNativeCon 2025

KubeCon + CloudNativeCon 2025, held from April 1 to 4, 2025, in London, offered more than just a technical exchange – it provided a benchmark for how the industry thinks.

In the third episode of our Zoom Out video series, Marcel Hoyer, Technology Evangelist at CID, reflects on how strongly product thinking has become part of the industry conversation – and how closely this aligns with our own approach.

The focus of many talks wasn’t on replacing technologies, but on understanding real user problems and developing meaningful solutions.

For us at CID, that’s a strong validation: our path of designing platforms with both technical excellence and user needs in mind is more relevant than ever.

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