Search that finds what customers want

The challenge

The product is in stock, but the customer can’t find it: zero results, poor ranking, no guidance at all. The customer keeps searching – on search engines, AI chatbots, or marketplaces. The purchase decision is made elsewhere. AI-powered search brings discovery back to your shop.

Where we help

CID offers:

1. AI Search for e-commerce: whether customers search for an item number, roughly know what they want, use different words than the shop, or describe their need – they find the right product.
2. Hybrid search: AI combines meaning and metadata with must-have criteria such as size, price, and availability
3. AI takes personal preferences and purchase history into account
4. Conversational guidance: targeted follow-up questions and explained recommendations

How to get started fast

1. An assessment that analyses your current search, identifies quick wins, and encapsulates the right KPIs
2. Buy/build decision and fast solution prototyping
3. A pilot based on real customer data and scale with A/B tests and KPI insights
4. A plan that demonstrates the business case, while minimising risk and maximising customer engagement.

Benefits

• Better conversion rates driven by better customer advice and better journeys
• Fewer returns thanks to size and fit recommendations
• Larger shopping baskets through guidance from need to solution
• Superior risk management, compliance and security (incl. GDPR and EU AI Act).
• Discovery stays in your shop, with measurable impact via AI and data insight tools.

Our approach lowers system and software TCO and drives ROI up via across-the-board automation and private AI. Our customers become data- and AI-driven CX teams.

Why CID?

We have a long track record in supporting ambitious, complex retailers since 1999. And we’ve been introducing AI-powered recommendations to your customers since 2007. Our Gen AI and agentic AI team has been fully in operations with retail customers for the last few years.