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Man working at a laptop and making notes

The Thematic Intelligence Blog

We’ve distilled our years of experience leveraging qualitative data for more informed and energised outcomes into practical, punchy insights.

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The qualitative research job from hell

Qualitative Data Research is Hard (But it Doesn’t Have to Be) | CID

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How to get the qualitative insights your thematic products need

How to get the qualitative insights your thematic products need

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How to leverage investment themes and events

Unlock richer thematic investing by recognising and harnessing the insights you need in unstructured data.

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The hole in your datasets that’s costing you business

Thematic investment is a big deal. Here’s how siloed qualitative data insights are stopping you from capitalising on investor appetite.

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Under the skin of the new qualitative investor

Unstructured data is everywhere. Here’s how you can consistently ingest, store and synthesise it – and why smart investors need to.

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Why qualitative data is the future of thematic investing

Find out why qualitative data is key to making smarter thematic investment predictions – and why that’s no longer bad news for asset managers.

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