What is the Advantage Gap?
Software is the lifeblood of your organisation.
It affects the way you operate, run internal processes, build relationships with customers and reach new prospects. It is the key to achieving your vision of the future, helping you to stand apart from the competition as you navigate the challenges ahead.
So it should be as unique and powerful as your ambitions as a business.
The trouble is, when it comes to software development, you’re stuck between a rock and a hard place.
- You can outsource development to a consultancy or bodyshop and risk burdening yourself with all the additional cost, administration and uncertainty that come with managing a team of third party personnel.
- Or buy something off-the-shelf and make any idea of differentiation a pipedream. Not good.
You need a different approach. One that operates in the space between these two extremes, which we call the Advantage Gap. An approach that empathises with the nuances of your operations as much as it appreciates your unique position within your market. And allows you to access true competitive advantages without risk.
Major advantages are in your grasp
Building bespoke software in the Advantage Gap is hard. It takes flexibility, expertise and a deep understanding of your business, industry, technology and goals. That’s where we come in.
Imagine software that’s made-to-measure for your organisation and its specific goals, whether that be a new customer portal, better data analysis or an overhaul of your supply chain. Software that delivers an experience for customers and prospects they can’t find anywhere else. It’s a powerful prospect.
At CID, we’ve made that prospect a reality. We’ve operated in the Advantage Gap for decades, pioneering a model of bespoke software development built on technical expertise and deep collaboration with our customers. We call this approach Advantage Engineering.
Expertise & experience
Our team consists of industry-leading software, AI, cloud and UX engineers. They’re complemented by seasoned project leaders and solution architects that have the experience of delivering transparent, secure, tailored projects to agreed budgets.
We’re powered by curiosity; meaning we’re leaders in the most advanced fields of software development, including decoupled software architectures, modern information systems, and artificial intelligence.
Delve deeper into our technical expertise on our Advantage Engineering page.
The fundamentals of impactful solutions
We focus this expertise through our SMART FACTORY! Principles. Each project is delivered against four fundamental aspects that you need for true software impact:
- Experts in becoming experts
- Deep collaboration
- Agile development
- Cutting-edge tech expertise
We don’t rely on templates, or universal structures, or the same technologies. We approach every piece of work as a unique, blank canvas, working with what we find within your existing structures and utilising your existing technology stack where possible. This is bespoke done right: tailored, yet considered. Which we believe is the only way to deliver true and lasting advantage.
Our experience
We’re veterans in the bespoke software space. It’s led to the delivery of household-name solutions and developed client relationships that have lasted years. See our work for yourself.
Case Study: Introducing an Agile Operating Model at a European Retailer
A tailored enterprise platform for the global workwear retailer STRAUSS
Case Study: Data Mesh at a Leading European Retailer
Case Study: Enhancing Supply Chain Monitoring with AI and Knowledge Graphs
CID’s mastery of AI and Knowledge Graph technologies delivers unparalleled supplier and event detection accuracy. Desire to talk?
A better way to connect German viewers to online entertainment
One Telecoms provider wanted to offer a tailored and exclusive entertainment services to its millions of customers. This is what we did.
Let’s talk
Have an idea to revolutionise your organisation, but are unsure if you have the resources or structure to deliver it? Get in touch and see how CID can turn your vision into a reality.
Contact us