Banks would like to increase the return of their marketing campaigns by targeting customer groups and individual clients more specifically, and by providing higher value recommendations and advertisement.
Provide marketing with insight into customer segments and individual interests.
Match product and instrument descriptions with individual clients, segments, and market events in order to identify, assess, and improve market potential.
Measure and learn from campaign success to gain additional customer and market insight.
Provide marketing with important insight into customer interests and product requirements. Better assess potential product success already during the design phase. Increase campaign success by targeting product-specific client segments individually.