Customer Insights besser nutzen

Leverage Customer Insight

Understand customer interests in products and topics, steer more targeted campaigns, provide highly personalized online marketing.
Current Situation

Banks would like to increase the return of their marketing campaigns by targeting customer groups and individual clients more specifically, and by providing higher value recommendations and advertisement.

Objective:

Provide marketing with insight into customer segments and individual interests.

How CID can support:
  • ‍Blend client information from various bank systems into a single Neuro Graph
  • Enrich the Neuro Graph with insights from internal records and research, as well as information about client holdings and market events
  • Identify data-driven, unbiased client segments in real-time
Objective:

Match product and instrument descriptions with individual clients, segments, and market events in order to identify, assess, and improve market potential.

How CID can support:
  • ‍Analyze product descriptions and add them to the Neuro Graph
  • Consider client profiles, especially risk categories, and real-time market events, and calculate client propensity scores specific to financial instruments
  • Provide marketing with targeting data for campaigns
Objective:

Measure and learn from campaign success to gain additional customer and market insight.

How CID can support:
  • ‍Improve the Neuro Graph with campaign results
  • Update client segments
  • Improve client-individual recommendations for self-service and advisory
Objective:
How CID can support:
Objective:
How CID can support:
Objective:
How CID can support:
How Banks Benefit

Provide marketing with important insight into customer interests and product requirements. Better assess potential product success already during the design phase. Increase campaign success by targeting product-specific client segments individually.

Smart Answers!

We help companies transform into more efficient, digital organizations.

The smart data platform
Learn about CORPUS
Find out how CID can boost your company's IQ
Learn about Neuro Computing
Get an idea of what we can do for you
Explore our Solutions